2013职称英语综合类A级词汇选项模拟题及答案.pdfVIP

2013 A 2013 A 称英语理工类AA级补全短文练习及答案 One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.__________(46)Benetton followed four marketing principles inorder toachievetheir success. The first principle is Consumer Concept. Tobuild a successful business, you have to develop products around things people value, especially quality___________(47) He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent. The system link is another feature of good marketing. For Benetton, this means waiting toget information about what customers like and what they dislike before making the clothes______________(48) The Information Link means making sure the company responds quickly to people’s demands._________(49)This informationis then sent tothe main office inItaly. Benetton can use this information to identify popular products and tocontinue making them; it can also identify less popularproducts andstopmaking them. A final important marketing principle is the Retail Link. There are benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approachtosales._________(50) The things people like about Benetton stores are that the quality is always high and the prices are generally low.And that spells success. AThe founderof Benettonbegan by askingpeople what they wanted BThere used tobea goodreason for this C When something is sold at a Benetton store, the store records information about the type, size, andcolor ofthe item. DToday, there are Benettonshops inmajorcities all over the world. E This means that customers can go into any Benetton store in the world and be sure of what they arebuying.