marshall.mcluhan.understanding.media资料.pdfVIP

Marshall McLuhan Understanding Media The extensions of man London and New York CONTENTS PARTI 1 Introduction 3 1 The Medium is the Message 7 2 Media Hot and Cold 24 3 Reversal of the Overheated Medium 36 4 The Gadget Lover: Narcissus as Narcosis 45 5 Hybrid Energy: Les Liaisons Dangereuses 53 6 Media as Translators 62 7 Challenge and Collapse: the Nemesis of Creativity 68 PART II 81 8 The Spoken Word: Flower of Evil? 83 9 The Written Word: an Eye for an Ear 88 10 Roads and Paper Routes 97 11 Number: Profile ofthe Crowd 115 12 Clothing: Our Extended Skin 129 13 Housing: New Look and New Outlook 133 14 Money: the Poor Mans Credit Card 142 15 Clocks: the Scent of Time 157 16 The Print: How to Dig it 170 17 Comics: Mad Vestibule to TV 178 18 The Printed Word: Architect of Nationalism 185 19 Wheel, Bicycle, and Airplane 195 20 The Photograph: the Brothel-without-Walls 204 21 Press: Government by News Leak