BEC考试样题-readingpart2.docVIP

第二项：句子的填空 重要语法：篇章构成的技巧（techniques in making texts） 人们讲话或写文章时，常常要把前后讲的或写的内容加以联系。联系的方式有几类，它们为语言的应用提供粘合(cohesion)。取得粘合最常用的方式是返指(referring back)已经提及的事项。取得粘合的另一方式就是预指(referring forward)将要说及的事项。 篇章构成的技巧非常适用于BEC阅读第二项。下面结合考题向大家具体介绍： Exercise One Preparing for Exhibitions An exhibition is an excellent way of generating new business for companies both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. An exhibition should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive...example. If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads. A stand manager should be appointed from the start. Forward planning of budgets is essential... (8)... An exhibition is an ideal and highly effective platform for new product launches... (9)... Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest. Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition... (10)... ... (11)... The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show. Valerie Thompson, Marketing director of Reed Exhibitions, says: “We realize how vital it is for exhibiting companies to plan way ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize on their participation in an event...(12)...” A、A number of exhibition organizations also provide free guides and services. B、Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are