某果冻冰淇淋品牌形象系统设计.docVIP

某果冻冰淇淋品牌形象系统设计 摘 要:民以食为天，随着生活水平的提高，饮食不再是温饱层面的问题，逐渐提高到饮食文化的层面。因此，本课题将从品牌形象系统的设计入手，作为市场推广的有效手段，帮助我国的本土餐饮发展和壮大。从企业文化理念深入而下，妙言视觉上的突破点，了解市场行 ... p摘 要:ldquo;民以食为天rdquo;，随着生活水平的提高，饮食不再是温饱层面的问题，逐渐提高到ldquo;饮食文化rdquo;的层面。因此，本课题将从品牌形象系统的设计入手，作为市场推广的有效手段，帮助我国的本土餐饮发展和壮大。从企业文化理念深入而下，妙言视觉上的突破点，了解市场行情和消费者的心理，重新定义妙言冰淇淋文化，从创意策划到妙言的具体设计和实施，赋予其特有的品牌文化的时代价值感，从而使得妙言的图形、符号、标志设计，应用在实际的案例当中，推广于市场当中去，严格控制其规范制图，达到高度的统一性和完整性；创造出妙言的品牌价值，提高妙言的市场占有率。br / br / 关键字：视觉;图形;符号;标志;品牌;价值 br / br / quot;Magic words jelly ice creamquot; image systembr / Abstract:quot;Foodquot;, with the improvement of living standards, food is no longer a subsistence-level problems, gradually increase to the quot;food culturequot; dimension.Therefore, this issue will start with the brand image of the system design as an effective means of marketing to help our development and growth of local food.Depth from the concept of corporate culture, the wonderful visual breakthrough made to understand the market conditions and consumer psychology, ice cream made to redefine the wonderful culture, wonderful words from creative planning to the specific design and implementation, given its unique brand culturethe sense of the times, which makes the wonderful words of graphics, symbols, logo design, application of them in actual cases, to promote the market were to strictly control the standard mapping, to achieve a high degree of unity and integrity; to create a wonderful statement ofbrand value, increase the market share of wonderful words. span class=Mcr514/span br / Key words: Brand; consumers; value; enterprise culture; image /p br / pbr / 目nbsp; 录nbsp;nbsp; 7000字br / 摘要1br / 关键词1br / 一、企业文化理念 2 font color=#9a9a9a/font br / 二、创意策划2br / nbsp; （一）市场环境nbsp; 3br / nbsp; （二）传达目标nbsp; 3br / nbsp; （三）品牌定位nbsp; 3br / nbsp; （四）图形创意nbsp; 3 br / 三、具体设计4br / nbsp; （一）基础设计系统5br / nbsp;nbsp;nbsp; 1、企业标志 5br / nbsp;nbsp;nbsp; 2、企业色彩 6br / nbsp;nbsp;nbsp; 3、辅助图形 6 br / nbsp; （二）应用设计系统7br / nbsp;nbsp;nbsp; 1、事务性用品 7br / nbsp;nbsp;nbsp; 2、公关类