readytalk-analyzingsocialmedia-7-14-11-110712154057-phpapp02资料.ppt

P * Listening, Analyzing Managing Social Media Traffic Jamie Duklas – Director of Social Media July 12, 2011 #SManalytics Our Work Our Clients: SEO Shopping Engines Paid Inclusion Local Map Optimization Mobile Advertising Email Paid Search Shopping Engines Creative Services Online Display Social Media Search Marketing #SManalytics Overview Where are you at with social media? Listening / monitoring Engagement Analyzing / measurement Summary Hashtag: #SManalytics #SManalytics Social Media Maturity Curve #SManalytics Poll Question Yes No Do you currently use any social media monitoring software? #SManalytics Facebook is not a Social Media Marketing Program Start with a goal, not a social media platform Platforms change often, your business strategy will not #SManalytics What Does a Social Media Marketing Program Look Like? #SManalytics Social Media Software Landscape: Monitoring #SManalytics Poll Question Budget / software costs Validating worth to boss / executives Not sure which software is the right one Do not see the need for it I am using social media software What is preventing you from investing in social media monitoring software? * Select all that apply #SManalytics Are You Getting 10% of the Conversation? Don’t expect people to come your social media profiles The conversation is going on everywhere Start using social media software #SManalytics It Doesn’t Have to be Fancy, it Needs to be Consistent #SManalytics Monitoring Goals Start with what is manageable and most important Differentiate keywords by motive (researching, buying, customer service) Use your customer’s words Refine expand your keywords over time #SManalytics Social Media Software Landscape: Engagement #SManalytics Develop an Engagement Strategy #SManalytics Change the Way You Communicate Internally #SManalytics Steps Towards Better Communication Determine Subject Matter Experts and train them to execute social media strategy for you Develop an engagement process where