Nokia Music RR-Music Nokia SiteThe Path Ahead.ppt

Music Nokia SiteThe Path Ahead RMG Connect Beijing Proposed Discussion Items Current Music Site Design Content Publishing Process Team Structures Expectations on RMG for Music Site Open Discussion Approved Information Architecture Key Developed Creatives Reported Issues Issues Reported Adherence to brand guidelines Approvals from content stake holders Music Owner + Digital Owner Delivery of marketing and business objectives lost through portal Proposed Resolution Development of Music Portal site brand guidelines Briefed across at business functions at RMG to ensure creative consistency Revisit 2007 Music Strategy and address Q3 and Q4 business and marketing needs Proposed Discussion Items Current Music Site Design Content Publishing Process Team Structures Expectations on RMG for Music Site Open Discussion Overall Roles and Responsibilities Responsibility by Portal Site Sections Music Portal Site Launch Process Music Portal Site Maintenance Process – Overview Music Portal Site Maintenance Process – In Detail Reported Issues Issues Reported Processes and delivery of all project documentation not observed in delivery of Music Portal site Processes not shared / reinforced with partner vendors, Nokia client and internally within RMG project and program owners Proposed Resolution Processes specific to each section to be shared with Nokia Music partner agencies RMG single point of contact on all Music Portal site deliverables, ensure end to end delivery of all assets delivered to the web Control and consistency Consolidation of all assets to 1 platform Transition from current multi-platform Weekly 15-30 minute WIP meetings with Music Site owner to plan content rotation on weekly basis Proposed Discussion Items Current Music Site Design Content Publishing Process Team Structures Expectations on RMG for Music Site Open Discussion Music Maintenance Team Structure Music Campaign Team Structure Proposed Discussion Items Current Music Site Design Content Publishing Proce