Consumer Pressures for CSR企业社会责任（CSR）.pptVIP

* Consumer Pressures for CSR企业社会责任（CSR）-来自消费者的压力 Andrew Millington安德鲁?米林顿 University of Bath 巴斯大学 . . What issues are ethical consumers interested in? 道德消费者对哪些问题最感兴趣？ Organic products 有机产品 Animal testing 动物试验 Animal welfare 动物福利 The environment 环境 Ethical investment 道德投资 Labour standards 劳工标准 Fairtrade 公平贸易 Ethical consumerism:personal consumption where choice has been informed by a particular ethical issue (ECR, 2005) 道德消费主义：在特定道德论点指导下进行选择的个人消费（ECR, 2005年） Consumer strategies in the market 消费者在市场上的策略 Ethical consumers pursue positive and negative strategies.道德消费者寻求积极的和消极的策略。 Positive strategies: growth of ‘green’ markets and socially responsible consumption (Organic Produce, Fair Trade) 积极策略： “绿色”市场的增长和具有社会责任感的消费（有机产品、公平贸易） Negative strategies: consumer concern over irresponsible practices – consumer boycotts – damage to corporate reputation. 消极策略：消费者为不负责任的做法而担忧－消费者联合抵制－有损公司声誉。 How important is ethical consumption in the UK? 在英国，道德消费具有何种程度的重要性？ MORI surveys suggest that consumers have a strong commitment to ethical consumption. MORI调查显示，消费者对道德消费极为赞成支持。 38% of consumers say that it is very important that a company has a high degree of social responsibility when deciding to purchase 38%的消费者认为，在决定购买时，公司具有高度的社会责任感是一项非常重要的考虑因素。 15% are ready to take action if they have information 15%的人会在了解情况时积极采取行动 5% are passionate and search out products which are socially and environmentally sound.5%的人异常热情，积极寻求具备社会和环境两方面可靠性的产品。 Activists are middle age 35-54, middle class and well educated. Opinion formers.积极分子均在35-54的中等年龄范围内，属于中产阶级，并且受到良好教育。属于观念引领者。 All groups expect good quality and customer service 所有群体都期待优秀的质量和优良的客户服务 How big is the market? 这个市场有多大？ The total market share for ethical goods and services is less than 2% (EPI). Increased by 22% over the last 6 years. 道德商品和服务的总市场份额不足2%（EPI）。过去6年来，增长了22% Major sectors:finance ￡11bn, personal products ￡7bn, food ￡4bn, climate change ￡3bn. 主要领域：金融11万亿英镑，个人产品7万亿英镑，饮食4万亿英镑，气候变化3万亿英镑。 F